Raimond Weil- special and unique
Raymond Weil is special - it is one of the last independent brands in the Swiss watch manufacturing industry.
The brand was founded by Raymond Weil in 1976 when there was the quartz crisis that was seriously damaging the Swiss watch industry. Raymond Weil is a family-owned brand that is currently managed by Weil’s son-in-law - Olivier Bernheim and Weil’s two sons, Elie and Pierre Berheim.
The brand doesn’t only make watches with precision, they also produce watches with passion for music. In 1983, Raymond Weil released its second collection – Amadeus which was named after the genius Austrian composer of classical music Wolfgang Amadeus Mozart. The collection was launched in conjunction with Milos Forman’s film of the same name. This event inspired Raymond Weil to have their next collections with music-related names. The brand also produced limited-edition models tailored after famous artists such as The Beatles and David Bowie. Raymond Weil has been supporting the Brit Awards since 2008. The company designs a special edition timepiece awarded to each presenter, nominee and artist every year. In 2011, Raymond Weil announced its sponsorship as the official timepiece of Prudential Center for their devotion to numerous musical artists. The brand asserted the importance of music to their value “Music has always been an integral part of our brand”.
Raymond Weil has been involved in charity work. The brand has held several online sales of limited watches to support their charity fighting against cancer. The sales were also used to support the Onco-hematology unit of the Geneva University Hospital. The brand began to work with VH1 Save The Music Foundation, a charity running to restore music education programs in the US from 2011. Furthermore, Raymond Weil was an official partner of the 2007 WWF (World Wildlife Fund) Panda Ball Gala to protect the Mediterranean Sea.
Raymond Weil collections are available for both genders with classic dress watches, models for sports person and timepieces with high fashion design. The price range of these watches varies from £550 to £3,995, which is quite controversial because some watch lovers claim it to be nice enough for the classy design, while the others think that the models are overpriced.
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